BOSS Burger by SOCIAL unveils new menu

BOSS Burger by SOCIAL has unveiled new additions to its menu that are bold, indulgent, and designed to satisfy every craving. Launched across 48 delivery locations in India, the new menu combines high-quality ingredients, innovative flavours and indulgent fillings, offering a premium burger experience.

The new menu includes Tenderloin Smash Burger, the Lamb Smash Burger, and the Chicken Smash Burger, each available in double-patty variants. For spice enthusiasts, the fiery Peri-Peri Grilled Chicken Burger delivers a kick of heat, perfectly balanced with guacamole and veggies. Meanwhile, the Korean Fried Chicken Burger adds an exciting Asian twist with its saucy glaze and bold flavors. The Shams’ Signature Steak Burger brings together steak bits, a sunny-side-up egg, and hot mayo for a savoury masterpiece.

Vegetarian options include the Samosalicious Smash Burger, the Paneer Cheese Bomb Burger. With every burger crafted using premium ingredients and served on toasted brioche buns, BOSS Burger's new introductions ensure there’s something for everyone to indulge in.

“As India’s burger consumption continues to grow, we’ve designed a menu that’s all about satisfying the biggest cravings. Whether it’s that spicy kick, the perfect cheesy pull, or the juicy, smashed patty — every burger is a bold, sexy experience that speaks to what today’s burger lover really wants. We’re excited to be part of this burger revolution, offering an indulgent, crave-worthy experience that’s as fun and flavorful as India’s growing love for burgers,” said Divya Agarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd.

The new menu showcases BOSS Burger’s commitment to delivering indulgent, innovative, and crave-worthy experiences. Each burger is thoughtfully crafted to bring out bold flavors, premium ingredients, and a combination of textures.