Sarovar Hotels launches Sarovar Premiere Amritsar

Sarovar Hotels and Sarb Alliance Hospitality have announced the opening of Sarovar Premiere Amritsar, marking it as the brand’s second property in Amritsar and seventh in Punjab. Strategically situated near landmarks such as the Golden Temple, Jallianwala Bagh and Wagah Border, the hotel seamlessly blends modern sophistication with the rich cultural heritage of Amritsar.

Sarovar Premiere Amritsar offers 70 stylishly designed rooms and suites across categories including Deluxe, Executive, Premium Rooms, Junior, and Royal Suites. Guests can also indulge in 365, a multi-cuisine all-day dining restaurant with alfresco seating for 120 guests, while upcoming highlights include a rooftop restaurant with panoramic city views for 150 guests and a curated shopping arcade showcasing the best of Punjabi artistry. With banqueting and conferencing facilities that accommodate up to 600 guests, the hotel is set to become a premier destination for weddings, events and corporate gatherings.

Ajay K Bakaya, Managing Director, Sarovar Hotels and Director, Louvre Hotels India, commented, “We are thrilled to unveil Sarovar Premiere Amritsar, our second hotel in this vibrant city that embodies history, spirituality and culture. Amritsar holds a special place in our vision for growth and this launch reaffirms our commitment to expanding our footprint in the region. By blending exceptional hospitality with a celebration of Punjab’s rich cultural heritage, we aim to create experiences that resonate deeply with our guests and further strengthen Amritsar's standing as a premier destination for travelers worldwide.”

Adding to this, Sukhamrit Singh, Vishal Mehta and Gurinder Bhati – Managing Director, Sarb Alliance Hospitality, stated,“Our partnership with Sarovar Hotels marks a significant milestone in bringing world-class hospitality to Amritsar. This hotel embodies our shared vision of excellence and will enhance the city’s reputation as a thriving hub for tourism and business.”