The midscale hospitality sector in India is rapidly evolving, driven by dynamic consumer expectations and competitive advancements. Amidst this transformative landscape, Tejus Jose, Director of Operations, ibis & ibis Styles India, plays a pivotal role in positioning the ibis brand as a reliable, eco-conscious and guest-friendly player. With a steadfast focus on balancing affordability, quality and sustainability, Jose highlights how the brand continuously innovates to stay ahead in the market.
Quality, comfort and value
At its core, the ibis brand resonates with modern travellers seeking consistent experiences worldwide. “We focus on extending a balanced experience of quality, comfort and value to modern-day travellers,” explains Jose. The brand, he adds, combines global standards with local adaptability to cater to India’s diverse clientele, ensuring every guest enjoys a reliable and comfortable stay. The emphasis on quality is further reflected in meticulously maintained hygiene and thoughtfully curated designs that cater to both business and leisure travellers. “With a focus on cleanliness, connectivity, and convenience, we aim to offer a stay that is simple, efficient, and suited to today’s travel demands,” he adds.
Maintaining consistency
Ensuring a uniform experience across all ibis properties in India is no small feat. For Jose, this consistency has been achieved through a mix of stringent brand standards, robust training modules and adoption of advanced technologies. “Regular feedback helps us fine-tune our services, while our operational practices are designed to deliver smooth and hassle-free stays,” he elaborates. Moreover, the incorporation of modern solutions, such as contactless check-ins and smart room solutions, ensures convenience for guests while enhancing overall operational efficiency. Personalised service delivered by a well-trained team further distinguishes ibis from its competitors. “Our teams are trained to provide attentive and personalised service, blending global standards with a touch of local warmth,” notes Jose.
Technology for convenience and sustainability
The hospitality industry has embraced technology like never before, and ibis India is no exception. From keyless room access to energy-efficient systems like solar power and water recycling, the brand integrates smart innovations to elevate guest experiences while minimising environmental impact. “Our teams are trained to provide attentive and personalised service, blending global standards with a touch of local warmth,” says Jose. These advancements, coupled with digital platforms for bookings and feedback, streamline processes and enhance customer satisfaction. The emphasis on sustainability is equally evident, with initiatives such as solar-powered outdoor lighting and electric vehicle charging stations.
Sustainability remains a cornerstone of ibis India’s operations. The brand has implemented several green initiatives, such as eliminating single-use plastics and switching to recyclable materials for toiletries and stationery. “In-room water bottles are no longer plastic use-and-throw types; instead we run our own water bottling plants at the hotels which use reusable glass water bottles,” shares Jose. In fact, ibis was one of the first hotel brands to eliminate plastic straws, replacing them with paper alternatives. These eco-conscious efforts extend to the use of local, seasonal produce and efficient waste management practices, underscoring the brand’s commitment to reducing its environmental footprint. “By focussing on waste management and prioritising local, seasonal produce, ibis aims to reduce its environmental impact while offering guests thoughtful and sustainable experience,” he adds.
Navigating competition and expansion
As midscale hospitality sector in India is teeming with competition from both domestic and international players, Jose sees this as a positive force, driving growth and innovation. “Competition in India’s midscale hospitality sector encourages growth and innovation. Both local and international brands bring their own strengths, helping the industry improve and evolve,” he observes.
For ibis, this means a continuous focus on standing out through its reliable global standards and tailored services for India’s diverse markets. The brand is aggressively expanding, with plans to open 143 new hotels and add 17,474 rooms by 2027. “India is a vital part of ibis’ global growth strategy. While metro cities continue to be significant, Tier II and Tier III cities are also very relevant,” explains Jose. By targetting high-growth areas and customising offerings to fit regional preferences, ibis ensures it remains a preferred choice for both business and leisure travellers.
Future vision
As the Director of Operations, Jose has a clear vision for the future of ibis India. “My goal is to lead the brand toward sustainable growth, broaden its presence across the country, and create meaningful experiences for our guests,” he shares. This involves not only expanding the brand’s footprint but also fostering innovation and empowering teams to excel.
Looking ahead, Jose believes that ibis is well-positioned to play a significant role in shaping the Indian hospitality sector. “The Indian hospitality market is changing quickly, shaped by rising demand for unique travel experiences and affordable options. Travelers today prioritise sustainability, personalisation, and technology, making these key drivers for the industry’s growth,” he concludes.
