Fabindia has teamed up with ITC Sunfeast Baked Creations to launch dine-in cafes at select Fabindia stores across India. This collaboration brings together Fabindia’s rich legacy of sustainable business practices with ITC’s expertise in high-quality baked goods, creating a unique experience for customers.
According to a Fabindia spokesperson, “We are super excited to partner with ITC Sunfeast Baked Creations. When you step into a Fabindia Experience Centre, it’s about more than just retail, it’s about the total experience. Our joint commitment to quality and freshness is in step with similar values both share. Health, nutrition and quality are of equal importance and Fabindia has always been about maintaining a balance between taste, ethically sourced ingredients and our customer’s choices.”
The partnership with ITC Sunfeast Baked Creations will offer customers a diverse menu, including pull-apart bagels, croissants, and gourmet breads, paired with an extensive selection of beverages.
The cafe concept aims to enhance the shopping experience, allowing patrons to enjoy baked delights while browsing Fabindia’s offerings. It will also provide options for celebrations, bulk ordering, Diwali gifting, and kitty parties, catering to a variety of customer needs
According to an ITC spokesperson, “We are thrilled to partner with Fabindia, a pioneer in not just the retail space, but in the craft space as well. Offering the best food, prepared with the finest ingredients has always been our ethos. ITC Sunfeast Baked Creations is privileged to be working with Fabindia and has a chance to reach out and touch more customers in many more places across the length and breadth of India.”
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