Articles for Guest Columns

2017: A Year of Ruthless Prioritsation

The key to a better tomorrow is in identifying those really important things to focus on with ruthless prioritisation. So here is a list of 5 things that hotels can do to boost their revenues for 2017.

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5 Trends to Watch Out for in 2017

The direct contribution of tourism and hospitality to GDP is expected to grow at 7.5% p.a. and cumulative FDI inflows are pegged at USD 12.7 billion. Standing out as a fast growing, young nation in a world grappling with recession and ageing population, India definitely has that advantage.

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8 Digital Marketing Trends to Watch for in 2017

Developments in technology over recent years means you have plenty of tools at your disposal if you want to develop a strong and meaningful marketing strategy over the coming 12 months.

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Start the Year With Sweet Talk

Online pattiserie SugarPlay.in, chef Amit Mehta's debut venture, with a workshop tucked away in an undisclosed area--and the sinful indulgences of Chef Neha Lakhani at La Folie are two great reccos to make this first month all the more sweeter.

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'Tis The Season

Here's a list of favourites for the festive season this year. Each outlet might have planned unique themes by one thing remains the same among all the choices. All they want for Christmas is YOU. So Frosty the snowman and Rudolf the reindeer have already made their decision.

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Don’t Let Bad Reviews Ruin Your Business

One negative customer tweet gets shared in fraction of seconds. One bad review on the website can be taken more seriously than hundred other good reviews. If online marketing is the need of the hour, Online Reputation Management (ORM) is a necessity to survive.

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Airports, Passengers & the Future Use of Technology

There are a host of opportunities available through new tech that can boost engagement between customers and providers and the future will see this being used to ever greater degrees for the benefit of both parties.

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Rising Opportunities in India’s Hospitality Industry

The Indian hospitality industry has experienced prominent growth in recent years due to various factors, including the rising purchasing power of domestic travellers, an increase in commercial development and foreign tourist arrivals, a growing airline industry and government-led initiatives aiming to stimulate the sector.

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Check In to a Slice of Paradise

Island life though exquisite is also quite isolated. And requires you to staying away from your family for extended periods. A tough task for most, Allywn succeeds because the staff at Shangri-La are now family. So whether playing football with them or celebrating Halloween, each day provides innumerable opportunities to build bonds.

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Fast Food: A Remarkable Achievement

You may be a health fanatic and prefer your food free range or organically produced, but the sheer audacity and scope of what we have achieved in the last few centuries should make the mind boggle.

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