Articles for Marketing

JW Marriott New Delhi collaborates with Arts and Souls Foundation

The proceeds garnered from the sale of these artworks directly benefitted the Arts and Souls Foundation, empowering them to continue their impactful charitable endeavours

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Goibibo launches ‘Price Lock’ to make travel more flexible

The service enables customers to ‘Lock’ flight fare for a minimum fee and book later at the same price.

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Innovation: Key to Acing Communication

The best strategists in corporate communications and marketing have been pushed to their limits in terms of patience and creativity to tide through the pandemic. As they try to hold, retain, and grow their ‘brand value’ for their respective hotel chains, at a virtual panel discussion by BW HOTELIER, we discover their mantra.

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Engage with stakeholders with empathy and transparency: Rakhee Lalvani

At the recent BW HOTELIER’s 10th Breaking The Pandemic WebBlast: ‘Acing Communications in the New Normal’, Rakhee Lalvani, Vice President - Public Relations & Corporate Communications, IHCL (Taj Hotels) shared how the company has been reacting to various business challenges during the pandemic.

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Technology will be the defining factor: Khushnooma Kapadia

In the latest BW HOTELIER WebBlast, Khushnooma Kapadia, Area Director - Marketing (South Asia), Marriott International shared the major lessons that her company has realized during the pandemic and the changing trends in the hospitality sector.

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‘Balance is key’ to face pandemic challenges: Rajyasree Sen

At a recent BW HOTELIER WebBlast: ‘Acing Communications in the New Normal’, Rajyasree Sen shared how she and her company has been dealing with the pandemic challenges and what lies ahead for the industry.

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Digital is the way to connect: Amisha Gutgutia

In the recently held BW HOTELIER’s 10th WebBlast: ‘Acing Communications in the New Normal’, Amisha Gutgutia discussed the importance of innovation and clear communication in tackling the pandemic challenges.

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'What looks good sells faster, so social media is here to stay'

Simmi Sood believes creativity on social platforms will keep customers loyal to one's Brand...

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