Uppal Brewers & Distillers to launch SOORAHI
The name is derived from the Hindi words “soo” (good) and “rahi” (traveller), it reflects a spirit of exploration and evolution in India’s alco-beverage landscape
Uppal Brewers & Distillers (UBD), founded by alco-beverage industry veteran Ankur Sachdeva, Kanhav Uppal, and Manish Uppal of the Uppal Group are set to revolutionise the premium spirits market with the launch of SOORAHI Finest Blended Indian Whisky. Scheduled for release in January 2025, SOORAHI will debut in Delhi at a price of Rs 1700, with plans for nationwide and international expansion.
“This entrepreneurial leap is an exciting challenge. Our focus is on creating brands that resonate with discerning consumers and SOORAHI is our first step. Our vision with SOORAHI is to introduce an Indian whisky that goes beyond expectations while celebrating our cultural roots,” said Ankur Sachdeva, CEO and Co-Founder of Uppal Brewers & Distillers (UBD). “This venture denotes a commitment to excellence at every level; be it blending, packaging, or the overall experience. We aim to create a product that resonates with consumers who value quality, elegance, and a sense of pride. SOORAHI is a representation of evolution, discovery, and aspiration for modern India.”
SOORAHI combines expertly curated ingredients and masterful blending techniques to create a whisky that honours Indian traditions while appealing to modern sensibilities. Its name, derived from the Hindi words “soo” (good) and “rahi” (traveller), reflects a spirit of exploration and evolution in India’s alco-beverage landscape. Packaging elements, such as a compass and North Star, symbolise ambition and guidance, reinforcing the brand’s narrative of discovery and aspiration.
According to Kanhav Uppal, Uppal Group, “The Uppal Group, founded over 40 years ago, has always been committed to delivering products that embody luxury, sophistication, and exceptional craftsmanship. With this unwavering dedication, we’ve made our mark in the world of real estate. Today, we bring that same passion and commitment to the alco-bev industry. We are now proud to introduce SOORAHI- our first premium blended whisky, meticulously crafted with a singular focus to offer an unparalleled experience of excellence.”
