The business of sleep

It was back in 2005-06 that Peps Industries Pvt Ltd came into existence with a minuscule representation in the Indian mattress industry. “We disrupted the conventional mattress industry by bringing out international sleep comfort at an affordable price and adapting to our customers in India. From 2005 onwards, we have changed the history of the mattress industry by creating a segment of spring mattresses and be its leader from then onwards,” says K Madhavan, Managing Director, PEPS Industries Pvt Ltd.

With 22 different products, from the category of affordable luxury to health-based products to international sleep comfort and super luxury products, the company is growing at 28 per cent in all aspects of performance. Led by professionals from the field of management with vast industry experience, the company’s involvement in hospitality segments is huge. “Over the last 10 years, we have had some big and respectable names like Sarovar, ibis, Accor and RHG. We also have Pan-India representation in defence and police canteens and serve specific products for other hospitality segments such as two-star and three-star hotels,” he adds.

Brand Peps works in association with world’s fourth largest selling American brand, Restonic from Restonic Corporation of USA., as franchise for India, Nepal and Sri Lanka. “All our products are manufactured as per the GSM of our franchise. Hence, they are of international standards and quality. For the hospitality sector, we have a separate product portfolio, HOT MOT, and we offer hospitality metal spring mattresses normal as well as fire retardant, whole set of bed linens and pillow covers, duets, fitted sheets and more,” shares Madhavan.

On how different are they from competitors as far as the hospitality sector is concerned, he says, “Our major differentiation apart from quality products with extended guarantee and warranty is our superb service to our clients who are a part of our journey from time to memory. We are distinguished with respect to our competitors in the look and feel of our products specifically ‘Hot Mot’ mattresses,” he says.

Peps, as a brand leader in the segment, is in constant innovation across the value chain and hence the portfolio of product is frequently upgraded. “As a token of the above exercise, we are offering improved versions of ‘Hot Mot’ product segments,” concludes Madhavan.