Ayodhya gets recognised for Intergenerational Travel in APAC: Booking.com

In today’s travel landscape, families across Asia-Pacific (APAC), including India, are increasingly welcoming intergenerational travel. This rising trend caters to diverse age groups, from adventurous Gen Z travelers to relaxation-seeking Millennials and elders yearning for cultural immersion. According to Booking.com's Gen.Voyage! research, such travel not only forges stronger familial bonds but also creates cherished memories that transcend generations.

The report highlights essential factors contributing to the success of intergenerational trips, reveals top and trending destinations for such journeys, and showcases how families are finding innovative ways to make travel inclusive and enjoyable for everyone.

Priorities for destination selection
Indian families prioritize safety and security when choosing destinations, emphasizing the importance of a worry-free environment. Alongside safety, affordability plays a critical role in determining travel plans, as families aim to enjoy quality experiences without financial strain. Destinations that offer family-friendly attractions and activities are highly sought after, with options that cater to all age groups enhancing the overall travel experience. Accessibility is another essential factor, as families value destinations that can accommodate differently-abled members and provide facilities that ensure ease of movement for all generations. These considerations collectively guide families in selecting destinations that are inclusive, enriching, and practical.

The rise of trending destinations in APAC
Booking.com’s report highlights trending destinations in the APAC region that align with the growing appeal of intergenerational travel. Ayodhya in India, has emerged as the second-most trending destination, reflecting its ability to attract families with its blend of spiritual heritage and modern infrastructure. In addition to Ayodhya, destinations like Tokyo, Gold Coast, Singapore, and Bali continue to captivate travelers with their cultural charm, diverse activities, and family-friendly amenities. These destinations showcase the evolving preferences of families seeking unique experiences that cater to a wide range of interests.

Among the trending destinations identified by Booking.com, Ayodhya stands out for its spiritual significance and cultural allure. As a city steeped in history and tradition, it offers an ideal setting for intergenerational travel, allowing families to explore their cultural roots while enjoying modern conveniences. Ayodhya’s ability to cater to both senior travelers and younger generations underscores its versatility, making it a sought-after destination for families seeking meaningful and enriching travel experiences.

The research also unveils several emerging travel trends that are shaping the intergenerational travel experience. Families are increasingly drawn to unique and culturally immersive stays, opting for accommodations that provide authentic local experiences. The demand for flexible booking and cancellation policies has grown, reflecting families' desire for hassle-free planning. Health and wellness have become central to travel plans, with on-site healthcare services and wellness facilities gaining prominence. Additionally, the integration of digital tools has transformed the way families plan and experience their trips, enabling them to navigate their journeys with greater ease and efficiency.

Santosh Kumar, Country Manager for India, Sri Lanka, Maldives and Indonesia at Booking.com said, “Intergenerational travel offers a unique opportunity for families to forge deeper bonds, create lasting memories and experience the world together. Booking.com is committed to helping families plan trips that cater to everyone, from grandparents seeking relaxation to Gen Z adventurers. From budget-friendly options to unique cultural experiences, Booking.com offers the tools and resources to make intergenerational travel easier and more enjoyable for everyone.”

As destinations like Ayodhya gain prominence, intergenerational travel emerges as a powerful means of creating memories that endure across generations, turning every trip into a celebration of connection and togetherness.