Auric Beverages Aims to Expand in 25 Cities in Next 5 Years
A BACKBONE FRACTURE made Deepak Agarwal, Founder, and CEO, Auric Beverages believe in the practice of Yoga and Ayurveda, he studied and practised this discipline and came up with a food brand at the intersection of Beauty and Wellness.
In an inclusive interaction with BW Hotelier, Aggarwal gave some insights about the use of Ayurveda in one’ life and what positive impacts it brings. By combining the right ingredients, he was successful to develop a smart drink, which is tasty, has anti-ageing herbs and restores balance and vitality in a ready-to-drink format. Auric Beverage currently have three products under - Mind Rejuvenation, Body Defence and Skin Radiance. Auric is born by combining the ancient wisdom of Ayurveda and modern science and is destined to become the most loved smart drink globally.
Aggarwal has been a passionate custodian of the consumer first at the Unilever and now as the creator of Auric, his aim is to help consumers get healthier to deal with the lifestyle pressures of the 21st century. The differentiating factor of Auric Beverages comes from the foundation it is based on. "By applying the trusted wisdom of Ayurveda and modern science, we have crafted an all-natural beverage for the mind, body, and skin that increases the lifestyle functionality and efficiency. We are offering a product, which is a healthy replacement for obvious choices like sugary drinks, juices, carbonated beverages, and flavoured water," he stated.
All the smart drinks by Auric are a unique concoction of several Ayurvedic herbs using Coconut water as a base. All the beverages offered are rich in antioxidants, 100 percent vegan, sugar-free, chemical free, doesn’t have any preservatives and artificial flavours. And the best part is that it is limited to 14 calories per 100 ml.
Auric’s pure functional drink comes in a compact, easy to carry format and has a shelf life of four to five months. We don’t include any form of preservatives in our drinks and it doesn’t depend on cold storage.
The products are is available in 65 salons and several gyms. They are also available nationwide through our online channel partners like Amazon India, Bigbasket, Milkbasket, and Qtrove.
70 percent of their sale is through direct-to-customers, which includes online and offline (parks, gyms, dieticians, and nutritionists) while the remaining comes from brick-and-mortar shops.
In the next five years, they are aiming to expand their presence across 25 cities in India. Ayurveda has gained a lot of popularity in the global market and is expected to grow exponentially in the coming years.
