Articles for Guest Columns

One Needs to keep inventing and reinventing oneself

The foray of the MBD Group, into the field of hospitality in 2003 with the launch of a luxury hotel in Noida, was not only a new beginning for the Group but also a baptism by fire for Sonica Malhotra Kandhari, younger daughter of Ashok Kumar Malhotra, Founder of the MBD Group.

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Staying in tune with the eco-system is half the battle won

Suman Gahlot believes that investing in employees will translate into Investing in a great relationship with guests.

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The Key to the future lies in redefining business models

To lead the brand and communications piece at an organization means to be the face of the brand for consumers, customers, media, other stakeholders and the public at large. It requires clarity of communication, reinforcing the brand essence in all visual and written context as well as the ability to source appropriate opportunities to showcase the brand to our target guest. Networking and building relationships are fundamental to this process.

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'We offer experiences to the generation that never stops'

Deepika Rao, Managing Director & Chief Executive Officer, Ginger Hotels, the only woman to hold that position within the Tata Group, not only believes in running 10 km marathons herself, but in making the Ginger brand of hotels take long strides as well.

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Hotel services will need to undergo a transformation

Benita Sharma, Area Manager, Luxury Collections Hotels (North) & General Manager, ITC Maurya says the hotel’s tenet of responsible luxury has become even more enhanced during these troubled times.

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PR is all about effective story-telling

Amisha Gutgutia, Director – PR and Communications (India and South Asia), Accor is seasoned communication professional with deep expertise in leading communication campaigns in the hospitality space.

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‘Reinvent, Reimagine and Evolve’

The events of this pandemic have raised alarm bells not only in or guests and us, but those of our merchants, and their merchants, and their merchants. Everyone should implement the next level of scrutiny to ensure best food quality.

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The Benefits of the ‘Apprenticeship System’ in the ‘New Normal’

In today’s competitive scenario, the opportunity to work, learn and earn is a golden ticket for the passionate and hardworking kind, who can carve a path for themselves as specialists, something that the industry is always in need of. The apprenticeship system, although old, is still a resilient path and must be nurtured, marketed for by private and governmental institutions.

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Hospitality success in 3 words: Network, Network, Network

Kerrie Hannaford, Vice President-Commercial, Accor (India and South Asia), believes converting a potential customer's "no" to "yes" is what Sales & Marketing is all about.

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Create a bond with your customer, don't just complete a transaction

Renu Basu, Head-Sales & Marketing, IHCL, believes being customer-centric means to create a customer-obsessed culture backed by data, digital and technology

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