The idea of the big ad campaign and its hold on the consciousness of the consumer has given way to more nuanced approaches. These have more to do with understanding cognitive intelligence and delivering solutions using artificial intelligence than broad brand concepts.
Read MoreThe book illustrates Andaz Delhi’s commitment to create an inspiring experience through a kaleidoscope of local culture, according to a company release.
Read MoreArif Patel, VP of Sales, Marketing, Distribution & Loyalty for AccorHotels takes his experiences in cricket and applies them to his sales strategies.
Read MoreAccorHotels, and Qatar Airways, have joined forces to offer members of their respective loyalty programmes Le Club AccorHotels and Qatar Airways Privilege Club, an even more generous travel experience.
Read MoreThis affiliation will enable us to provide an experience of holistic wellness to our members amidst the tranquil hills of the south and help them discover the charm of the temple city, says Pali Badwal, Managing Director, RCI India.
Read MoreHere's a list of favourites for the festive season this year. Each outlet might have planned unique themes by one thing remains the same among all the choices. All they want for Christmas is YOU. So Frosty the snowman and Rudolf the reindeer have already made their decision.
Read MoreOne negative customer tweet gets shared in fraction of seconds. One bad review on the website can be taken more seriously than hundred other good reviews. If online marketing is the need of the hour, Online Reputation Management (ORM) is a necessity to survive.
Read MoreThe hotel celebrated the final game of the IPA National Polo Championship at the Jaipur Polo Ground, the city’s famed venue for the game.The Hotel set up an exclusive lounge at the venue. Patrons indulged in exquisite delicacies crafted by the Hotel’s team of culinary experts at the Taj Mahal Lounge.
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