Author
The author is Executive Vice President of Preferred Hotels & Resorts for South & South Asia, Middle East, Africa, and Australasia region.
From here on, expanding by way of evolving would sustain. However, expansion using yesterday’s playbook is a high-risk venture.
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The discerning, affluent Indian traveler is being influenced by rising consumerism, globalization and increasingly dynamic leisure and business activities. Evolving travel styles and preferences of this consumer have compelled hoteliers to become more creative with their offerings.
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