Author
Madhulika Mukherjee is co founder and CEO of Survaider, a platform which enables businesses to understand and act on customer opinions from all sources in real time effortlessly.
Any business that has customers is in the people-business, especially hospitality. In the hospitality sector, where sensitivity to customer reviews is extremely high, all departments are constantly over-worked. This is also because, hospitality is susceptible to immediate and, sometimes, harsh feedback.
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