VAHDAM® India appoints Akanksha Srivastava Byrnes as Senior Vice President of Marketing
Based in New York, she will oversee brand development, global marketing strategies, and growth initiatives for the brand
VAHDAM® India has announced the appointment of Akanksha Srivastava Byrnes as Senior Vice President of Marketing. Based in New York, she will oversee brand development, global marketing strategies, and growth initiatives for the brand in key markets, including the United States and Canada.
Byrnes brings over 12 years of marketing experience from prominent consumer packaged goods companies, such as MARS, PIM Brands, and Godiva Chocolates. Her background includes roles focused on innovation, activation, and performance.
Speaking on the announcement, Bala Sarda, Founder & CEO, VAHDAM® India, commented, “As VAHDAM® India continues to strengthen its position in the global market, Akanksha’s expertise in the US and international markets will be invaluable. She has a proven track record in working with global teams that can adapt to the ever-changing marketing landscape. Akanksha’s leadership will help us connect with consumers and enhance our brand relevance even further.”
Speaking on her appointment, Byrnes expressed, “I am honoured to join VAHDAM® India at this pivotal moment in the thriving global wellness market. Our exceptional portfolio of products and loyalty from our customers worldwide provide a robust foundation for growth. I am excited to collaborate with Bala and the talented team to not only expand our reach but also to innovate and excel in delivering wellness solutions. Together, we will explore new avenues and harness our strengths to unlock the full potential of the brand, bringing the best of VAHDAM® India to even more wellness enthusiasts around the world.”
