Accor has signed a partnership with DOJI Group to develop the Sofitel Diamond Crown Hai Phong, a luxury hotel set to open in 2026. This property will be the first internationally recognised hotel in the Diamond Crown Hai Phong complex, situated in a striking 45-story tower.
“We are delighted to introduce Sofitel's renowned French elegance and heartfelt hospitality to Hai Phong, a city poised for growth and international recognition. Sofitel's mission is to create cultural bridges and offer a refined, locally inspired luxury experience. Already a trusted name in Vietnam with our iconic hotels in Hanoi and Ho Chi Minh City, Sofitel Diamond Crown Hai Phong represents an exciting new chapter. This project is not just about luxury accommodation—it's about connecting travellers to the vibrant essence of Hai Phong while elevating its status as a dynamic destination on the global stage,” commented Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems.
Located at a key intersection in Hai Phong, this hotel will feature 231 rooms, 180 serviced apartments, and state-of-the-art amenities, including an infinity pool, gym, restaurants, and a conference centre. It aims to position Hai Phong as a burgeoning luxury travel destination, enhancing its appeal to international travellers and locals alike.
Hai Phong, Vietnam's third-largest city, is known for its rich history and proximity to Ha Long Bay, making it a gateway for travellers. The partnership with DOJI Group, a leading private enterprise in Vietnam, aims to elevate luxury hospitality standards in the region.
“This collaboration with Accor is a pivotal step in DOJI Group's strategy to develop a luxury hospitality business, aimed at providing world-class resort experiences that support sustainable economic and tourism growth in the regions where our projects are located. With Accor's expertise, we are confident that Sofitel Diamond Crown Hai Phong will not only stand out as an architectural icon but will also provide luxury accommodation experiences that blend international standards with local culture, thereby contributing positively to the tourism and hospitality sector in Hai Phong," stated, Le Thi Hien, Deputy General Director of DOJI Group.
This agreement marks a significant expansion for Sofitel in Vietnam, building on its existing portfolio in cities like Hanoi and Ho Chi Minh City. The collaboration seeks to integrate local culture into luxury experiences while boosting the area's tourism and commercial prospects.
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