By BW Hotelier
THOMAS COOK (India) Ltd launched its unique and user friendly ’Foreign Exchange app’, a consumer empowering one-stop-shop for foreign exchange transactions. The mobile application is available on Android (2.3.3 and up), with iOS expected in the next two months.
Commenting on India's first-ever transactive mobile-app for Foreign Exchange, Amit Madhan, Chief Operating Officer - IT & E Services, Thomas Cook (India) Ltd, (see photo) said, ’Thomas Cook India’s internal research has highlighted that while over 40 per cent of our online transactions are via mobile device, for foreign exchange this is truly noteworthy- at over 65 per cent. Hence launching our Thomas Cook Forex app was clearly the need of the hour.’
He added, ’With mobile data reiterating the Indian travelers’ shift to m-commerce, coupled with India’s booming smartphone market, as pioneers in the Foreign Exchange space we are delighted to present he first ever mobile application and its slew of unique and customer empowering features for India’s Forex consumers on the go.’
According to International Data Corporation (IDC), smartphone shipment in India grew 44 per cent to 26.5 million units in June 2015. And equipped with his hand-held device, today’s digitally native Indian traveler (including business travelers, leisure, ad-hoc groups and last minute travelers) is increasingly impatient for information/transactions on the go. Thomas Cook India’s research having identified this blue ocean potential for secure and convenient foreign exchange transactions created its Foreign Exchange app to equip customers with easy, safe and smooth currency transactions with fulfilment while on the go.
Thomas Cook’s android mobile app features Live Rates- across major global currencies including USD, Euro, Swiss Franc, to cover both buying and selling of foreign exchange; also a Block my Rate option as protection against rate fluctuations. The application also provides customers a handy tool of Rate Alerts for specified currencies via SMS and Email.
Unique Features:
- Customers can buy foreign exchange for up to 4 travelers (Cash, Traveler’s Cheques and the Thomas Cook Borderless Prepaid Card) via a secured payment gateway
- Door step delivery
- Tracking of foreign currencies and trends via a unique Live Rates feature
- Reload facility for the Thomas Cook Borderless Prepaid Card, with up to 8 currencies
- Currency Converter to calculate the rate (both buy and sell rates)
- Handy Rate Alerts feature for prompts via SMS/email.
- Branch Locator to locate the nearest Thomas Cook Branch or to find a branch in a given location
- Option to request for Remittances (Money Transfer).