By Rashmi Pradhan
THE BUSINESS session ’Electronic Nervous System: How e-solutions can take profits to the next level’ during the second BW Hotelier Rooms & Housekeeping Conclave & Expo 2015 was moderated by Noor Fathima Warsia, Group Editor, Digital Market Asia. The panelists were Amandeep Singh Sarna, Regional Director-IT, South Asia, Starwood Hotels & Resort India; Nikhil Nath, CEO, Knowcross Solutions; Dhiraj Trivedi, President-Revenue Management Services, RezNext Global Solutions; Ronnie Sarkar, COO, IDS Next and Amlan Ghose, MD, Prologic First.
Starting the session, Sarna said e-way was important to enhance the group’s performance and to increase the revenue of hotel companies. Getting the customers on the hotel website is important, however the most important thing was to retain the customers. Using the technology to get the right customer at the right time for the right product and at the right price point was the trick of the trade. Ghose pointed out that technology was available, however not always utilized. The panelists agreed that technology was available and played a crucial role but automation was the key. To handle complex situations, the hotel companies needed to have automation and integration. Once technology was utilized in the correct manner, this would lead to higher levels of guest satisfaction. Nath said, ’There are many software that have been developed for the hotel industry that enables the hotels to know guest preferences, history and other detailed information. This information is available but need to be actioned. The hotels lack using such important guest details to their advantage.’
In today’s e-world, the customer makes the hotel bookings pre-dominantly through OTAs (Online Travel Agents). Even though the customer reaches the website of the hotel the conversation rate is very low, the panelists agreed. The panel believed that in the era of seamless connectivity and fast-moving technology, hotels need to play smart to leverage on the data at their disposal. These tools when used judicially and intelligently can lead to scaling-up the revenue of a hotel.
The author is Assistant Editor of BW Hotelier.-
Photograph (from right to left): Noor Fathima Warsia, Group Editor, Digital Market Asia; Amandeep Singh Sarna, Regional Director-IT, South Asia, Starwood Hotels & Resort India; Nikhil Nath, CEO, Knowcross Solutions; Dhiraj Trivedi, President-Revenue Management Services, RezNext Global Solutions; Ronnie Sarkar, COO, IDS Next and Amlan Ghose, MD, Prologic First. Photo by Sanjay Sakaria
THE BUSINESS session ’Electronic Nervous System: How e-solutions can take profits to the next level’ during the second BW Hotelier Rooms & Housekeeping Conclave & Expo 2015 was moderated by Noor Fathima Warsia, Group Editor, Digital Market Asia. The panelists were Amandeep Singh Sarna, Regional Director-IT, South Asia, Starwood Hotels & Resort India; Nikhil Nath, CEO, Knowcross Solutions; Dhiraj Trivedi, President-Revenue Management Services, RezNext Global Solutions; Ronnie Sarkar, COO, IDS Next and Amlan Ghose, MD, Prologic First.
Starting the session, Sarna said e-way was important to enhance the group’s performance and to increase the revenue of hotel companies. Getting the customers on the hotel website is important, however the most important thing was to retain the customers. Using the technology to get the right customer at the right time for the right product and at the right price point was the trick of the trade. Ghose pointed out that technology was available, however not always utilized. The panelists agreed that technology was available and played a crucial role but automation was the key. To handle complex situations, the hotel companies needed to have automation and integration. Once technology was utilized in the correct manner, this would lead to higher levels of guest satisfaction. Nath said, ’There are many software that have been developed for the hotel industry that enables the hotels to know guest preferences, history and other detailed information. This information is available but need to be actioned. The hotels lack using such important guest details to their advantage.’
In today’s e-world, the customer makes the hotel bookings pre-dominantly through OTAs (Online Travel Agents). Even though the customer reaches the website of the hotel the conversation rate is very low, the panelists agreed. The panel believed that in the era of seamless connectivity and fast-moving technology, hotels need to play smart to leverage on the data at their disposal. These tools when used judicially and intelligently can lead to scaling-up the revenue of a hotel.
The author is Assistant Editor of BW Hotelier.-
Photograph (from right to left): Noor Fathima Warsia, Group Editor, Digital Market Asia; Amandeep Singh Sarna, Regional Director-IT, South Asia, Starwood Hotels & Resort India; Nikhil Nath, CEO, Knowcross Solutions; Dhiraj Trivedi, President-Revenue Management Services, RezNext Global Solutions; Ronnie Sarkar, COO, IDS Next and Amlan Ghose, MD, Prologic First. Photo by Sanjay Sakaria
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