Richard Beh takes over as Vice President Commercial for Asia at Minor Hotels

Minor Hotels has announced the appointment of Richard Beh as Vice President Commercial for Asia. Beh will report directly to Puneet Dhawan, Head of Asia, and Ian Di Tullio, Chief Commercial Officer, based at the company headquarters in Bangkok, Thailand.

Before joining Minor Hotels, Beh served as Global Vice President, Hotel Chains at Trip.com, a multinational travel service conglomerate. He has extensive experience with various brands in the hospitality industry such as Marriott International as the Director of Sales & Marketing at Renaissance Melaka Hotel, The Ritz-Carlton as Area Director of Sales & Marketing (China) and as Vice President of Sales and Distribution for the Shangri-La Group.

In his new role, he will spearhead the overall regional strategy, adopting a holistic approach to sales, marketing, e-commerce, revenue and distribution across all Minor Hotels brands in Asia. His responsibilities extend to providing strategic guidance to hotel sales and marketing leaders, as well as collaborating with the Global Sales Organization to maximise business performance across properties.