Moxy Bengaluru: A unique blend of playfulness and technology

It was in January this year that Moxy Bengaluru Airport Prestige Tech Cloud, the first in South Asia, opened its doors to guests. A part of Marriott Bonvoy’s portfolio of 30 hotel brands, Moxy brought a playful, quirky, and vibrant side of hospitality along with its entry. This unique style drives experiences and satisfaction to another level, in addition to catering to a wider range of guests.

Sharing more on its unique brand positioning and strategy, Hotel Captain Anuradha Venkatachalam says, “Moxy’s playful spaces, engaging crew, and tech-driven amenities appeal to young, adventurous travellers and tech enthusiasts alike. From digital nomads to casual vacationers, its unique brand positioning ensures everyone feels at home, offering an experience that’s as dynamic and diverse as our guest base.”

Navigating Bengaluru’s hospitality landscape

Bengaluru’s hospitality market is defined by a tech-savvy and diverse crowd, opines Venkatachalam. “Unlike other regions, this city’s guests expect a seamless blend of advanced technology with personal and authentic touches. Moxy’s approach, with its fun-first ethos and smart, playful tech, fits right in. The challenge is to keep up with the fast-paced demands of a city that’s always on the cutting edge, making sure our offerings are fresh, engaging, and true to local culture,” she shares, delving into the brand’s approach to navigating the diverse Bengaluru hospitality market and the challenges posed by it.

Enhancing guest experiences through AI

Staying true to Moxy’s playful vibe and boundary-breaking experiences, the property unveiled its innovative approach to futuristic hospitality with the introduction of an advanced autonomous ‘Made in India’ mobile robot. Designed to elevate guest experiences, the robot helps streamline hotel operations with precision and a touch of novelty.

Shedding light on the property’s vision regarding enhancing and offering personalised guest experiences through the integration of AI technology, Venkatachalam says, “Moxy Bengaluru Airport Prestige Tech Cloud is all about blending fun with functional tech. Our AI-powered robot delivers not just room service but also playful moments, like greeting guests with a cocktail. It’s about cutting down wait times and boosting the guest experience in a way that feels effortless and engaging. Technology here doesn’t just automate – it amplifies by anticipating needs and customising experiences. We’re integrating tech not as a cold, clinical tool but as a vibrant part of the Moxy madness, ensuring every stay feels unique and thrilling.”

Elaborating on the use of technology and AI-powered machines to provide seamless and contactless service, the Hotel Captain states, “Moxy is at the forefront of the contactless revolution in Indian hospitality. The AI-powered robot aligns with our brand’s energetic vibe, making the hotel experience smoother, safer, and more engaging. We’re not just following trends – we’re setting them, making contactless service the new standard of cool, efficient hospitality.”

Moxy Bengaluru Airport Prestige Tech Cloud

Sustainability and local innovation

The brand’s commitment to sustainability and local innovation is showcased through investment in Made in India technology. “Moxy Bengaluru is committed to sustainability and boosting local innovation through our investment in Made in India technology. By partnering with local tech developers, we reduce the carbon footprint, cut down on transportation impacts, and champion Indian excellence in robotics. Our approach isn’t just about going green – it’s about supporting the regional tech ecosystem, creating jobs, and showcasing India’s capabilities on a global stage. It’s sustainability meets local pride, making our technological choices a win-win for both the environment and the community,” Venkatachalam states, as she expresses the brand’s commitment to sustainability fuelled by Made in India innovation.

Diversity, Equity, and Inclusion

“At Moxy, DE&I is a core part of our identity. We actively recruit a diverse team and provide training to ensure an inclusive environment for both staff and guests. From accessible amenities to a wide range of menu options, we strive to ensure everyone feels welcome. Our initiatives shape how we interact with guests and how we run our property, making sure Moxy is a place where everyone’s uniqueness is celebrated,” she notes.

As Moxy Hotels look forward to expanding in the Indian hospitality market, as well as the Asian hospitality industry, the amalgamation of the brand’s unique, vibrant, and playful positioning along with the brand’s innovative use of technology to drive guest experiences will play an important role.

Sidharth Singh

BW Reporters