Luxury meets durability

In an industry where first impressions often determine success, the design of a hotel’s exterior and interiors plays an important role in shaping guest perceptions.  The architectural landscape of hospitality is evolving, driven by a mix of creativity, technology, and sustainability. From grand exteriors that exude luxury to interiors that blend functionality with aesthetics, every element contributes to creating memorable experiences. 

Amid this dynamic shift, one company has emerged as a trailblazer in redefining how spaces are built and perceived—Viva Composite Panel Pvt Ltd (Viva ACP). Through its Korean technology and solutions for luxury spaces and eco-friendly advancements, Viva has continually reshaped how architectural cladding complements hospitality experiences, shares Mayank Jain, Director, Viva ACP that has carved its name as a pioneer in the Metallic Composite Panel (MCP) industry, particularly within the hospitality sector.

Revolutionising durability and aesthetics 

At the heart of Viva's success lies its adoption of advanced Korean technology. Jain highlights, “We incorporate advanced Korean technology into our MCPs, ensuring exceptional durability and aesthetic quality tailored to the hospitality industry. Our panels are engineered to withstand diverse environmental conditions, providing hotels with cladding solutions that are not only long-lasting but also low-maintenance, reducing operational costs.”
This mix of technology and design has enabled Viva to craft panels that serve dual purposes: enhancing the architectural integrity of structures and elevating the guest experience through visually striking aesthetics. From luxurious facades to sleek interior accents, these panels allow hoteliers to create environments that resonate with elegance and modernity, reflecting their brand identity.

Solutions for luxury projects

The demands of luxury hospitality spaces call for more than just durability; they require bespoke design and precision. Jain elaborates, “Our premium range of MCPs is designed to meet the highest standards of quality, combining durability, aesthetics and innovation. For luxury hotels, our panels offer bespoke design options, including a wide variety of finishes, textures and colours that align with the brand's identity and architectural vision.”
By integrating features like four-color coating technology and sustainable options, Viva ensures its offerings not only meet but exceed industry standards. This focus on customisation enables the company to provide tailored solutions that align with each property's unique architectural and branding goals, ensuring a lasting impression on guests.

Navigating global market challenges 

Operating in a global market comes with its challenges, from fluctuating raw material costs to increasing competition and evolving sustainability regulations. However, Viva ACP remains ahead of the curve. According to Jain, “Viva ACP addresses these challenges by continually investing in cutting-edge manufacturing technologies, such as advanced Korean machinery and four-colour coating, ensuring our products remain ahead in quality and innovation. We also focus on sustainability by offering eco-friendly solutions that meet global environmental standards.”
Through strategic international partnerships and extensive R&D, Viva maintains its leadership in the MCP industry. Its adaptability and commitment to innovation allow the company to stay aligned with modern architectural trends while upholding its eco-conscious values.

Ensuring standards

Catering to over 20 countries, Viva ACP ensures quality and consistency through rigorous control measures. Jain emphasises, “Our products are tested according to ASTM, AAMA2605 and European standards and our manufacturing facility is equipped with advanced Korean technology, enabling us to deliver products that meet the stringent quality and aesthetic demands of diverse architectural projects worldwide. To cater to the unique preferences of over 20 countries, we offer a wide range of finishes, colors, and textures, customised to align with regional architectural styles.”
By tailoring finishes, colours and textures to regional architectural preferences, Viva creates a global portfolio that caters to a wide array of tastes and needs. Its efficient logistics system and robust supply chain further ensure timely delivery and reliability.

Innovative Offerings

Innovation is at the heart of Viva’s product portfolio. Jain shares insights into the company's recent launches, stating, “Our vibrant Pure Aura Series offers rich colours and finishes that add a dynamic touch to any space, while the textured Santa Fe Collection, inspired by the iconic city, brings a unique, rustic charm. The De Madera Collection, inspired by nature, showcases warm wood-like textures, offering an organic and inviting feel.”
The introduction of versatile louvers and series like Tarnish Metallum and Anodised further showcase Viva’s commitment to pushing the boundaries of design. These collections reflect the company’s dedication to providing architects and designers with tools that inspire creativity and functionality in their projects. Understanding the specific needs of luxury and hospitality spaces, Viva ACP places a strong emphasis on customer feedback. Jain notes, “Customer feedback is essential in shaping Viva ACP’s product development and services for the luxury and hospitality sectors. We listen closely to architects, interior designers, and hoteliers to ensure our products exceed expectations.”
This feedback-driven approach has led to innovations like the bespoke finishes of the Pure Aura Series and Santa Fe Collection, catering to the evolving demands of the market. By fostering strong relationships with its clientele, Viva has solidified its reputation as a trusted partner in creating functional and aesthetically superior spaces.

Sustainability and crafts

As the global focus shifts toward sustainability, Viva ACP has positioned itself as a leader in eco-friendly architectural solutions. By integrating sustainable materials and practices into its manufacturing processes, the company ensures its products meet stringent environmental standards. This commitment not only supports the hospitality industry’s push toward greener operations but also aligns with broader global efforts to combat climate change.
With a vision to redefine architectural cladding in hospitality, Viva ACP continues to innovate and adapt. Its focus on combining advanced technology, bespoke design, and sustainability has enabled it to create iconic spaces that resonate with modern architectural trends. By listening to its customers and staying ahead of market demands, Viva remains a driving force in the industry.