By BW Hotelier
LITE BITE Foods has launched a delivery app at the airport, FooGo. The app is currently operational at the Indira Gandhi International Airport, New Delhi and Chhatrapati Shivaji International Airport, Mumbai. FooGo app is available free on Android and can be downloaded at the Google Playstore. The FooGo mobile app enables travelers to not only discover great places to eat but also offers them the option of having a hot, fresh meal delivered directly to them at their check-in gate within a convenient boarding time. The app allows food delivery to be tracked in real time. The FooGo app allows the air passengers, who are bored of the in-flight food, to have easy access to the food menus at the two airports, without even being physically present.
Amit Burman, Chairman, Lite Bite Foods, (see photo) said, ’Food, travel and technology are so intertwined that there's a need for a simplified product to help people make new dining discoveries or easily find authentic ideas or suggestions. The FooGo app provides us a platform to interact with the consumer tastes and choices by simply allowing customers to skip the queue at the airport restaurants. We have also kept the app open for restaurant brands to get listed on it as it plays a significant role in generating business. Consumer mobile media is a key focus of Lite Bite Foods as we rapidly grow our platforms and audience. We plan to expand the delivery services at the airport whether it be food or other products for the ease of all the travelers at the airport. It would give us extreme pleasure to create a happy consumer base!’
While talking about next steps, Burman said, "The present day consumer is informed and conscious about their food habits. They care about what they eat and thus we plan to introduce food centric categories for the consumers where they would be able to choose from a range of categories like vegan, gluten free, low carb, high protein, Jain food, and a lot more."
Rohit Aggarwal, Director, Lite Bite Foods, said, ’With the advent of social media and the busy lifestyles, the present day travelers are crunched on time and moreover, everyone enjoys a relaxing and sumptuous sit-down meal. We have made FooGo user friendly and the most convenient and reliable airport food assistant."