As part of its expansion into pilgrimage destinations, Tamara Leisure Experiences has announced the opening of Lilac Hotels in Kumbakonam, Tamil Nadu. This latest addition in South India marks its third property in the state.
On the occasion of the launch, Shruti Shibulal, CEO and Director, Tamara Leisure Experiences, said, "As a group, we have remained highly optimistic about the travel market in India. We have especially invested in consistently developing new properties across the South. We are presently committed to growing our presence in key pilgrimage towns. Lilac Hotels, the mid-segment brand of properties in our portfolio, are well suited to serve travelling families and large groups visiting these religious and historic sites. It is, therefore, a pleasure to unveil Lilac Hotels Kumbakonam as the most recent addition to this ongoing expansion. It is Tamara Leisure Experience’s third property in Tamil Nadu and ninth property in India.”