Jamba, an American quick-service restaurant, known for its smoothies is about to open its first outlet in India later this year. The significant expansion for the brand brings freshly blended smoothies to a new market. Located in Bandra West, Mumbai, it is designed for people who are always on the move, offering a convenient and enjoyable experience with in-store dining options as well as grab-and-go.
From its humble beginnings as a single store 30 years ago, the restaurant has grown into a worldwide brand renowned for its premium, handcrafted beverages and snacks.
"As we expand into the Indian market, we’re thrilled to bring our unique offering of made-to-order smoothies, juices, and snacks to a region with such a vibrant food culture,” stated Steven Yang, Senior Vice President, APAC at GoTo Foods International. “The demand for innovative and customizable flavour options is growing rapidly here, and we see incredible potential for our portfolio of brands to connect with consumers. This is more than just a business opportunity; it’s a chance to become a part of the daily routines and lifestyles of this community."
The menu features a wide selection such as smoothies, juices, and bowls, crafted from authentic ingredients. In addition, Jamba has added a range of iced and hot coffees, and wholesome versions of local dishes and snacks designed to cater to the Indian palette. With both in-store dining and delivery options, you can enjoy your favourite Jamba creations wherever you are.
The brand has ambitious plans to expand its footprint across India. The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. The strategic approach will allow it to establish a strong presence in key markets and reach a wide range of consumers. It will focus on providing a personalised experience for Indian customers.