IHG Hotels & Resorts introduces IHG Rally Room
The room is inspired by the divisive colour of a tennis ball
IHG Hotels & Resorts returns to the US Open Tennis Championships for the sixth year as the official hotel partner and hotel loyalty program, bringing a long-standing cultural debate around the sport to life, is a tennis ball green or yellow?
The brand has introduced the IHG Rally Room to embrace the debate by launching an over-the-top, tennis-ball-themed suite that caters to both sides of the court. The exclusive suite, available at Kimpton Hotel Eventi in New York and Hotel Indigo Atlanta Downtown, is sliced down the middle by a tennis court centre line, with one half featuring green décor and the other half showcasing yellow touches.
Connor Smith, Vice President, Masterbrand and Partnerships, IHG Hotels & Resorts, stated, “Whether a tennis ball is green or yellow is up to our guests to decide. We love how the ‘IHG Rally Room’ taps into this fun conversation at a time when all eyes are on tennis during the US Open, where IHG is a proud, long-standing partner.”
