Envisioning the future of luxury bathroom fittings

In hospitality industry, guest experiences are driven through an overall experience including everything from aesthetics to comfort. Bathroom experiences contribute significantly towards the overall guest experience, according to Priya Rustogi, Leader, LWT India and Subcon, “GROHE envisions a future where we lead the bathroom industry through innovation, sustainability and enhanced customer experiences. Our strategy focuses on integrating cutting-edge technology into our product offerings. We aim to create solutions that not only meet the evolving needs of consumers but contribute positively to the environment.”

Innovation and Technology
Innovation and technology play an integral role in the pursuit of design and technological excellence to enhance guest experiences, Rustogi elaborates. “Technology is at the heart of what we do. It is one of our guiding principles. We believe that by embracing the latest advancements, we can create products that enhance everyday living while promoting sustainability. Our talented team works collaboratively to develop and fine-tune our award-winning products, ensuring each one meets our high standards for quality and customer satisfaction. By investing in R&D and embracing diverse perspectives, we aim to remain at the forefront of the industry, delivering exceptional products that meet evolving consumer needs.”

Market Trends
As the ever-evolving hospitality industry grows and adapts to new market trends, jumping the ship early keeps the hospitality brands ahead in the race of excellence. Rustogi regarding the evolving market trends, states, “One key trend impacting the hospitality industry is the rising popularity of dark colour palettes. With GROHE’s Phantom Black collection we aim to address this growing need. GROHE’s Phantom black range offers a sophisticated, non-colour option that is durable and visually striking, ideal for high-traffic environments. This low-maintenance finish resists corrosion and scratches, allowing hotels to create elegant bathroom spaces with minimal upkeep. As hotels aim to provide memorable guest experiences, incorporating such bold colours can elevate bath spaces. Ultimately, the thoughtful use of colour will play a crucial role in shaping inviting and stylish environments that attract discerning travellers."

Challenges
Shedding light on the challenges in the Indian market, she states, “India is a unique market; the customers here are demanding when it comes to product design and pricing. But at GROHE, we’re always working hard to give our customers the best of both worlds with our world-class products for their homes. To stay ahead in this competitive landscape, we’re constantly innovating and refining our offerings to align with local preferences. Sustainability is also a big focus for us. As awareness of environmental issues increases, we aim to educate consumers on mindful water usage through our smart technologies.”

Future
Envisioning the future for the bathroom fittings brand, she emphasises, “GROHE aims to be the number one International Brand in the Faucets Category in the next couple of years and we are all set be there with double digit growth trajectory, We are looking at growing our customer base across Retail and Project Space and specially in the premium Hospitality Sector where we offer cutting edge products and world class service.”