Department of Culture and Tourism – Abu Dhabi to Expand its Travel Industry E-learning Programme 

To mark the first anniversary of its Abu Dhabi Specialists E-learning Programme, The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is introducing new modules and markets for the innovative training scheme. The programme, launched just over a year ago as part of DCT Abu Dhabi’s response to the Covid-19 crisis, saw all forms of physical promotional offers, workshops and training courses shifted onto virtual platforms. It was designed to educate travel industry professionals, including front-liners, product managers, tour operators, travel agencies and home-based agents, about ways to promote Abu Dhabi effectively. 

Launched in May 2020, the e-learning has been successfully rolled out across the markets in 17 countries and in seven languages. So far, 13,670 applicants have registered for the course and more than 7,000 have graduated as ‘Abu Dhabi Specialists’.

“We are really heartened by the strong support from the global travel trade for this programme and, as such, we will be launching additional learning modules and expanding into new markets in Switzerland and Israel,” said HE Ali Hassan AlShaiba, Executive Director of Marketing and Tourism at DCT Abu Dhabi. 

“Despite the last year being an extremely challenging period for the tourism sector, through this innovative programme we have still been able to connect with travel professionals around the world and help them understand why Abu Dhabi is such an extraordinary destination. As we open up to travellers from across the world once again, we are confident the Programme has increased awareness of Abu Dhabi’s amazing offerings, which in turn will lead to increased sales activity and lengths of stay for visitors,” he added.

The investment in training and upskilling confirms DCT Abu Dhabi’s commitment to support the travel trade in key source markets to provide quality advice and better service to customers considering Abu Dhabi as a travel destination.  

The programme is part of DCT Abu Dhabi’s Travel Trade Marketing Plan ensure the travel specialists are equipped with the right knowledge and tools to sell. Besides the training aspects, the specialists receive regular communications on the destination, invitations to events, and access to marketing toolkits.