Cinnamon Hotels & SriLankan Airlines Hold Shows to Promote Tourism

CINNAMON HOTELS & Resorts partnered with SriLankan Airlines on a promotional collaboration for two road shows in Hyderabad and Visakhapatnam, which were conducted on the June 23 and 25, 2017. The road shows celebrated the inauguration of direct flights from these two destinations to Colombo with SriLankan Airlines. Through this collaboration, Cinnamon Hotels & Resorts hopes to attract more Indian travellers to the island and further strengthen brand awareness in the region.

The events were held at Four Points by Sheraton, Visakhapatnam and the other was held at Radisson Plaza Hotel, Hyderabad organized by Bellagio Entertainment. Both events were attended by exclusive invitees such as top bureaucrats, business leaders, elite members of the film industry and esteemed entrepreneurs. The shows are aimed to attract a high volume of travellers, who will be able to benefit from the commencement of direct flights between both destinations and Sri Lanka.

At the road shows, the Cinnamon Hotels & Resorts team highlighted how Colombo and the rest of the island offer a broad range of experiences that are well-suited for the varied preferences of travellers – from shopping, to exclusive dining and entertainment experiences in the city, to nature-based getaways in the island’s top national parks and other adventure related activities. With properties spread across the island, Cinnamon Hotels & Resorts is well placed to showcase Sri Lanka as the compact yet diverse destinations it is, that offers something for everyone.

Commenting on the brand’s partnership at this premium road show, Rohan Karr, Sector Head for City Hotels and Executive Vice President of the John Keells Group said: “We believe our participation in these high-end road shows will help to raise awareness and attract inbound tourism from India.  These activities will certainly play a crucial role in supporting the Sri Lankan tourism industry’s overall strategy to increase arrivals to the island. The road shows are also a high-impact branding opportunity, and will enable us to enhance brand awareness amongst an important group of prospective travellers in India, which is a key destination for us.”

Cinnamon Hotels & Resorts is a chain of 14 distinct hotels and resorts in Sri Lanka and the Maldives, with a passion for style and a penchant for fun. Cinnamon Hotels & Resorts offers an array of unique experiences at each property in its portfolio, which cater to the diverse needs of all guests. The brand strives to curate holistic and inspiring holidays that are packed with light-hearted, fun and one-of-a-kind moments and adventures. Scheduled for completion in 2020, Cinnamon Life is an integrated resort developed by Sri Lanka’s premier listed conglomerate, the John Keells Group. Upon completion, the project will comprise 800 luxury hotel rooms that will operate as part of the Cinnamon chain, an array of entertainment facilities, apartments, retail and entertainment malls, office spaces, and many other attractions.