Ashwani Gandhi appointed CEO of Niraamaya Life

Niraamaya Life has announced Ashwani Gandhi's appointment as the new Chief Executive Officer (CEO). With over 18 years of experience, he brings a strong background in the digital space, having worked with global brands such as Pfizer, Paras Pharma (Reckitt Benckiser), Himalaya as well as global start up, Believe Pte. He is an alumnus of IIM Lucknow and holds multiple management degrees.

Gandhi will lead the three business verticals - Retreats, D2C and Products, aiming at transforming Niraamaya Life into a digitally native wellness platform. He plans to enhance retreats with personalised wellness programmes, expand D2C reach through innovative e-commerce strategies and introduce new wellness products driven by product innovation. Central to this initiative is the 'Niraamaya Life' Wellness App, offering services like Yoga, Ayurveda, Sleep Management and Mindfulness to promote overall health and tranquility.

“I'm thrilled to join the Niraamaya family, a well-established and strong brand with a prominent position in the global market in the wellness segment. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this transformative journey. By expanding our offerings and innovating across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking to further enhance and elevate the wellness experience for our patrons worldwide, creating an ecosystem that nurtures health and well-being,” says Gandhi