INTERCONTINENTAL, CHENNAI Mahabalipuram Resorts announced the appointment of Arohi Tambe as the Director of Marketing. In her new role, she will be responsible for providing marketing leadership and undertaking the innovative marketing activations at the resort.
Not sitting on her laurels makes Tambe an inspiring team leader; one who is constantly raising the bar. With almost a decade’s experience with hospitality brands, Tambe’s marketing and communications career is a result of her involuntary ability to connect with people. This deft skill works seamlessly between the brand and the people who wish to use it, as well as those who work tirelessly to take a brand forward. Clarity of thought, compulsive ideation and a penchant for perfection, drive Tambe’s various professional milestones: successful brand launches, brand repositioning in new, challenging, highly competitive markets, nurturing strong media relations, as well as an overall sound understanding of the media landscape across markets.
While skill and qualifications are important criteria for a successful professional, one cannot discount the impetus passion for one’s job gives in creating success stories. Tambe, armed with a BA Honours in Hospitality Management from the Institute of Hospitality Management, Aurangabad, combines passion and strategic thinking, to create an integrated 360-degree approach to marketing, communications, PR, brand marketing, advertising, content creation, event planning, alliances and engagements, among others.
Communication within a team, with a brand and with an audience are critical to Arohi’s raison d’etre in hospitality, making her a name to reckon with in the industry. With experience that ranges from the Marriott group to The Westin and now InterContinental Chennai Mahabalipuram, Arohi relies on her interpersonal skills to create, to lead and to inspire. A completely hands-on professional, no task is too small or too big for Arohi who finds life itself to be among the greatest motivators, to do better every day.