Amul: Delivering quality and standards

The hospitality industry demands for quality which drives growth, satisfaction and most of all business. Amul is renowned for its diverse range of high-quality dairy products not only in India but throughout the globe. Jayen Mehta, Managing Director, Amul, beautifully explains on how the brand has garnered consumers worldwide, he states “Amul’s currency is Trust. It is the same trust which is provided to every single citizen of our country, every single day for the last 78 years. We have been able to do this by being consistent in ingredients, recipe, and taste.”

Mehta emphasises on how the brand is able to deliver such high-quality products, stating, “Our stringent quality processes ensure we collect 35 million litres of milk every day across 100+ dairy plants to make over 1,200 products and sell 22 billion packs in a year, the highest in the world. Being a food brand, these attributes along with availability and freshness of the product are essential aspects to earn the trust and respect of our customers.”

Indian hospitality market
Catering to the Indian hospitality market can be a quite challenging task for many as it demands the highest quality products however, Amul serves top hospitality brands with ease. He shares insights, stating, “Amul continues to invest in a variety of products catering to the needs of the hospitality sector from milk, butter, cheese, ghee, paneer, cream, ice cream as well as potato-based snacks like French fries, patties and an exciting range of organic staples like rice, dal, aata. Our products are used at all leading five-star properties like Marriott, Le Meridien, Taj, Oberoi, Leela and among many others.”

Enhancing standards
“We are continuously investing in new technologies to ensure the products are prepared automatically and reduce human intervention,” explains Mehta on the topic of enhancing standards for the quality and freshness of the products.

“In addition, we are expanding our reach of products by setting up our dairies and distribution hubs across the country. This has helped us to ensure our products are fresh and available to our customers,” he adds.

Global expansion
Elaborating on the brand’s vision for global expansion, Mehta comments, “Amul recently launched its fresh milk in the USA which was very well received by the Indian community. Amul exports its products to over 50 countries across the world. With the growing presence of Indian diaspora, we have been receiving strong demand for our products and exploring new opportunities. Amul has been declared as the strongest food brand in the world and we envision to become the Taste of the world.”