We move from ‘survival of the fittest’ to ‘survival of the smartest’. The industry pivots into a ‘New Normal World’.
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To further support tourism businesses and partners during these challenging times, and to lead them on the path of recovery, the Singapore Tourism Board (STB) has rolled out several new initiatives.
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This experience of working from home has been a metamorphic evolution. It has been an experience of reflection, crisis management, confronting painful reality, and a feeling of managing chaos all around.
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Tourism and hospitality as an industry, considered to be the epitome of the service industry will need to reinvent the wheel and figure out strategies to continue providing their high level of service keeping the social distancing parameter and customer confidence in mind.
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Food and beverages, in fact, might be the last sector to pick up the pace when the situation begins to normalize.
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Now, the lockdown has no doubt proven to be an essential and effective practice for controlling the transmission; but at the same time it has led to flattening of the economy curve.
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For India, the social distancing measures and travel restrictions have highlighted a fundamental aspect of the human condition – our need to connect and communicate on a deeper person-to-person level.
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The hospitality industry is one of the challenging industries that works round the clock. Managing a hotel requires an innate ability to multitask and be flexible.
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Travel and Hospitality along with High Street retail are the ones who will bear the most brunt, but we have seen this time and time again that we always tend to emerge stronger from a crisis, much more innovative and malleable, having relearnt the art of survival.
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Once the world emerges from this crisis, the industry will undoubtedly bounce back and would be well prepared to cater to the needs of travelers and match their expectations.
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