We must use this time at our hand in a very positive and constructive manner and start with introspection and envision where we are, where we ought to have been and ask ourselves searching questions.
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It seems we are going through an undeclared third world war where the enemy is not visible and it is not any country but a virus which we till now have not been successful in destroying.
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The Indian industry needs to use this downtime to reinvent its product offering. Inbound operators need to find new ways of selling our country. Hotels need to refine its service delivery. States needs to compete with each other to attract the eyeballs of the traveller.
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Has everything that needs to be said about the disruption been said and done, from nature’s vengeance to doomsday predictions, the crash of marketplaces to loss of jobs, and conspiracy theories that are endless fodder for imaginative minds?
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India was actually slightly behind on the supply curve compared to other economies which are a positive in these times. However, further, an increase in supply will be predicated on how quickly the industry can recover.
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This is unprecedented; there has never been anything more severe or more widespread than this in the annals of recent history.
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During this period, it is the sharpest and fittest who will come out of the difficult situation as one would have to take major steps and play the survivor's role during and post period to only make two ends meet.
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Hotels across the country are now virtually closed for the last one month or so with essentially zero revenues while having to bear with mounting fixed costs.
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In 2020 and beyond, we can expect to see hospitality companies implementing more innovative practices to benefit people and the planet as well as profit, while also ensuring that guests are aware of their good deeds.
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There will be examples of leadership at all levels, especially at the national level, of great foresight and resolve, the courage to take tough decisions and unprecedented strength of leaders that resulted in literally saving lives, as well as unfortunately those leaders that misread and misinterpreted the situation, leaders who were not decisive nor prompt in taking action, thereby resulting in loss of many lives.
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