UrbanPiper expands global footprint, aims for 10x growth in the US

Bengaluru-based restaurant tech platform UrbanPiper has unified its global brand following the 2023 acquisition of US-based Ordermark. The rebranding of “Ordermark by UrbanPiper” to simply “UrbanPiper” signals the platform's official expansion into the US and Canadian markets. Founded in 2016, the platform raised $24 million in Series B funding in 2022 to drive global expansion and enhance its offerings.

UrbanPiper’s technology simplifies restaurant operations, integrating with over 50 delivery platforms and 350 POS systems. In India, the platform processes eight lakh food delivery orders daily, representing 20 per cent of all online orders nationwide.

With the US as a key focus, UrbanPiper aims to grow its presence tenfold, targeting 50,000 restaurants by 2027. "UrbanPiper is built by a team that truly cares about the unique challenges faced by restaurant owners," said Ashish Saxena, President of UrbanPiper. “With the official launch of the UrbanPiper platform in the U.S., which is one of our key focus markets, we are aiming for 10x growth over the next three years. As a homegrown company, it fills me with immense pride to see our vision make an impact on the global stage, empowering restaurants to scale and thrive in an ever-evolving industry.”

The platform also offers existing Ordermark customers a seamless upgrade to the UrbanPiper ecosystem, ensuring enhanced control, smarter analytics, and uninterrupted service.