VKC Nuts gets celebrity chef Amrita Raichand as brand ambassador

VKC Nuts, a fully integrated farm to fork Nuts and Dried Fruits Company, has roped in former Indian actress, nutritionist and celebrity chef, Amrita Raichand as a brand ambassador. With this association, VKC’s signature brand Nutraj has also announced the launch of Bactopure, a breakthrough category of nuts and dry fruits, making it the only brand in the Indian market to adhere to international standards of hygiene and purity for the category. Nutraj Bactopure offers “Pathogen-Free” product range of a variety of nuts and dry fruits.

On the association, Amrita Raichand said, “As a mother and a nutritionist, I regularly come across questions on the benefits of nuts and dry fruits, how to choose the best quality and where to buy them from, among others. I feel extremely delighted to have associated with a brand that considers health and hygiene paramount. With Nutraj as a partner, I hope I am able to bust the myths around the consumption of nuts and draw some light on the importance of consuming the right quality of nuts. I look forward to this journey of good health and great choices.”

Gunjan Jain, Managing Director, VKC Nuts Pvt. Ltd. said, “Amrita Raichand is a perfect fit for our brand which is focussed on purity, health and hygiene. As she is a certified nutritionist along with a celebrity influencer, we couldn’t have found a better representative of our brand. With Amrita onboard, we hope to be able to highlight not only the importance of including nuts and dry fruits in our daily lives but also consuming them in the purest and most exciting ways.”