Treebo Launches its Premium Brand Offering 'Treebo Select'

TREEBO HOTELS, recently announced the launch of its premium brand offering ‘Treebo Select.’ The announcement is aligned with Treebo’s strategy to offer high-quality experience to every traveler. Treebo Select has been designed to deliver a premium experience to its guests by providing superior amenities and services in the price range of INR 2500- INR 5000. Treebo Select properties are currently present in Mumbai, Chennai and Bengaluru and will soon be launched pan- India in the next few months.

Treebo’s entry into the premium budget segment is a natural product extension to cater to needs of the traveler looking for more than the ‘basic’ standard experience. A guest checking-in at Treebo Select can expect a fine looking hotel with modern interiors at a prime location, room and F&B services and amenities matching a 4 star hotel and world-class hospitality delivered by highly professional and quality staff. This move comes in response to the promising results following months of experimentation with the category in key markets across the country.

On this occasion, Sidharth Gupta, co-founder of Treebo Hotels said, “After hosting guests for close to 3 years in over 60 cities, we now feel that we are ready to cater to the needs of every traveler from a value conscious guest to the one looking for a more premium experience. Treebo Select is an extension of our product to offer the experience, hospitality and services of a 4 star, adding to the overall travel experience. We already have 10 properties under the Select brand, some have been already launched and the rest will go live soon. We plan to have close to 40 properties in top 20 Indian cities in the premium segment by the end of 2018.”

He further added,“With our core-offering, we have already established Treebo as a quality-oriented hotel chain that focuses on delivering high-quality experience to its guests in the economy segment. We want to do the same with our Select brand. While the premium budget segment is not new, but there are hardly any players offering an affordable premium experience.”

Some of the key features and facilities that differentiate Treebo Select from the brand’s core offering are plush rooms with stunning interiors, prime location, guaranteed large spread complimentary buffet breakfast, 24x7 room service, guest laundry service, mini fridge etc. in addition to Treebo’s standard offerings like Wi-Fi, branded toiletries, TV with DTH or cable connection, and air conditioning.