ONYX Hospitality Group has announced plans to manage the newly rebranded Amari The Tide Bangsaen, set to open in early 2025. This transformation of The Tide Resort, located in Chonburi Province, Thailand, aims to enhance guest experiences for both leisure and business travellers.
A partnership agreement was signed on November 7, 2024, between ONYX Hospitality Group and Five Leader Group Co, Ltd, marking a strategic shift to improve competitiveness in the local market. The rebranding aligns with the region's growing tourism infrastructure and its capacity to host international events, making it an attractive destination for visitors from Thailand and abroad.
Amari The Tide Bangsaen will offer 154 rooms, meeting facilities for up to 900 participants, and various dining options, including the Amaya restaurant and Aloha Beach Cafe. The hotel is positioned near Bangsaen Beach, providing easy access to local attractions and amenities.
Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, announced that Amari The Tide Bangsaen will be an exciting new addition to the Amari brand, bringing its signature hospitality and exceptional guest experiences to a region undergoing dynamic growth.
He further added, "The area, located in Eastern Thailand, has seen steady expansion in recent years, driven by the continuous development of infrastructure to support tourism and its capacity to host major international events, thanks to its comprehensive facilities. This positions Amari The Tide Bangsaen as an appealing destination for Thai and international tourists seeking beachfront accommodation within close reach of Bangkok, just over an hour’s drive, and only 45 minutes from Pattaya city. In addition, Bangsaen is a strategic location offering quick access to key tourist attractions within the province, as well as popular local shops and restaurants, all just minutes away."
Thanasit Khunplome, representing the owner of Five Leader Group Co, Ltd said that the decision to rebrand the hotel from The Tide Resort to Amari The Tide Bangsaen marks a significant shift aimed at enhancing growth and competitiveness in the local market. This rebranding will also facilitate the city’s hosting of world-class sporting events, such as the Bangsaen Series, Ironman 70.3 Triathlon, and Bangsaen Grandprix Road Race, among others.
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