The Westin Rishikesh Resort & Spa appoints Rohit Chhokar as Director of Sales and Marketing

The Westin Rishikesh Resort & Spa, the first Westin branded property in the Himalayas, has appointed Rohit Chhokar as Director of Sales and Marketing. With over 14 years of expertise in innovating and implementing strategies in the hospitality industry, Chhokar will be focussing on optimising the resort’s revenue performance as well as establishing the brand’s positioning of being the most versatile and preferred resort in the Himalayas.

With the new position, Chhokar will be instrumental in implementing strategies to enhance the brand reputation by driving innovative campaigns. Being a seasoned sales leader, he will spearhead business plans to deliver profitability and continue the successful growth trajectory for the hotel brand. Chhokar is synonymous with being result oriented, with an analytical and passionate approach to marketing, sales, and revenue management. He has held key positions across renowned hospitality brands including Marriott International, Starwood Hotels & Resorts, JHM Interstate Hotels & Resorts and Wyndham Hotels & Resorts.