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BMW Excellence Club and The Leela have partnered to host a special edition of The Signature Soiree at The Leela Palace Udaipur, focussing on immersive luxury experiences for select members.
The event, titled The Royal Reverie, began with a scenic drive in the BMW i7 from Ahmedabad to Udaipur, where guests were greeted with a traditional Rajasthani welcome upon arrival. Attendees enjoyed an EV boat ride on Lake Pichola, fine dining, curated art walks, and cultural performances, including a candlelighting ritual. The evening featured cocktails inspired by the BMW Excellence Club and a preview of The Leela’s upcoming signature cocktail, Leela Picante, culminating in a star-lit dinner at Sheesh Mahal.
The second day offered yoga sessions by the lake, temple rituals, and a wellness breakfast from Aujasya by The Leela, all designed to enhance the luxury experience while integrating cultural elements.
Commenting on the partnership, Shweta Jain, Chief Marketing and Sales Officer at The Leela Palaces, Hotels and Resorts, said, “Our partnership with BMW Excellence Club is a perfect embodiment of The Leela’s signature service ethos that “elevates guest to God”. This edition of BMW’s Signature Soiree offered guests not just an experience, but a curated story that celebrates the art of living exceptionally.”
Vitesh Barar, Director - Marketing, BMW India said, “At the BMW Excellence Club, our vision is to deliver bespoke experiences that resonate with the passions and lifestyles of our members. Our partnership with The Leela Palaces Hotels and Resorts exemplifies this commitment by creating exclusive, once-in-a-lifetime moments. The opportunity to drive the BMW i7 to the majestic Leela Palace Udaipur allows our customers to immerse themselves in a journey where luxury is not just seen, but truly lived. This experience celebrates innovation, performance, and sophistication in a way that transcends beyond the ordinary."
