TCEB Business Forum to Strengthen Exhibition Ties With India

THAILAND CONVENTION & Exhibition Bureau is taking its Exhibiz in Market campaign on the road in India, showcasing its global significance in New Delhi. According to Thailand's Ministry of Commerce, two-way trade between Thailand and India totaled USD 7.72 billion in 2016, with about 5.15 billion in Thai exports to India and 2.57 billion in Indian exports to Thailand.

TCEB plans to boost business through its campaign Exhibiz in Market, an initiative specifically dedicated to increasing exhibition space at international exhibitions in Thailand.

The Indian market stands to benefit greatly from the Thai government’s Thailand 4.0 policy, which actively promotes industries that have a synergy with India’s economic development plans. The digital and integrated medical services industry for example, is one area being actively grown under the Thailand 4.0 policy, and in October this year, the renowned international business festival for innovation and digitization, CeBIT ASEAN, launches a South East Asia edition in Thailand. The country continues to serve as the region’s leading launchpad for businesses active in this industry.

India is already an active participant in Thailand's trade shows, with the majority exhibiting at events in the Food & Agriculture sector (32.32%), Health & Wellness (20.51%), and Automotive (17.60%). Since 2010, the Compounded Annual Growth Rate (CAGR) of Indian participants to Thai exhibitions has grown at 58 per cent.

Visitors from India accounted for 7.8 per cent of total overseas visitors who according to a recent TCEB audit, paid greatest interest to the Food & Agriculture sector (37.97%), Automotive (25.26%) and Health & Wellness (12.40%). The top Thai exhibitions for the Indian market, in terms of attendance, are currently VIV Asia, PackPrint International and Wire & Tube Southeast Asia, which account for more than 40 per cent of India's total visitors.

The business forum includes a panel discussion on participating in Thai exhibitions featuring representatives from the Mohali India Association, the Federation of Industrial and Commercial Organization (FICO), Ludhiana, and Mr. Susanta Kumar Mahapatra from Global Trade Linkages (GTL).

President of FICO, Mr Gurmeet S Kular, said these events create a significant opportunity for industry connection.

“TCEB being a Government agency of Thailand is doing the perfect job of business matchmaking through support campaigns for exhibitions in Thailand. The campaigns are best suited for business associations to arrange delegation and also to have quality meetings which are pre-fixed. Hence chances of business leads are promising,” he said.

Susanta K Mahapatra of GTL said: “Thailand has been a gateway for the Indian companies into the Asean market with a clear focus on the vibrant Thailand market, which offers diversified opportunities to the Indian companies. TCEB support scheme has been very well known among Indian participants.”

The Exhibiz in Market scheme is a funding initiative conceived to generate pavilions at international tradeshows in Thailand, offering financial assistance between $1,500 and $5,780 for leaders of commercial pavilions between 36sqm and 250sqm in size.

The Connect Businesses matchmaking promotion is TCEB’s innovative approach to generating a higher quality of visitor at events in Thailand, increasing the likelihood of presenting exhibitors with enriched lead potential. It offers a chance to earn US$100 for each trade visitor (in a minimum group size of 10) connected with three exhibitors by federations, trade associations, chambers of commerce, non-profit organizations, and industrial publications from the ASEAN-plus-six and BIMSTEC countries.

“With our newly launched Exhibiz in Market campaign and the Connect Businesses Promotion, we will further assist and facilitate the demands of international trade show exhibitors and visitors looking to build their business in the ASEAN.

“International exhibition professionals looking to expand their business opportunity in Thailand will find the support of TCEB – a bureau specifically dedicated to growing their business – fundamentally helpful in helping them to achieve their goals. We expect to welcome an increasing number of Indian participants to Thai trade shows by 10% from 2017, and to draw the interest of business parties based here in Thailand” said Ms. Kanokporn Damrongkul, Director of TCEB’s Exhibition Department.