Sports tourism sees a surge in 2024

Sports and travel have intersected miraculously in today’s era blending the passion for sports with the thrill of exploration

Gone are the days when travel was confined to sightseeing and leisure. Today, a growing number of travellers plan their trips around sporting events, turning sports tourism into one of the fastest-growing sectors of the travel industry. Sports and travel share a unique synergy that has captivated millions around the world. Whether it’s cheering for your favourite team in a packed stadium, exploring the origins of iconic sports, or taking part in thrilling activities, sports tourism has become an irresistible magnet for adventure-seekers and fans alike. From cricket stadiums in India to ski slopes in the Alps, sports is redefining how we explore the world.

A report by Allied Market Research estimated the global sports tourism market to exceed $1.8 trillion by 2030. This surge isn’t just about watching games, it’s about immersive experiences. Let’s see what popular personalities have to say about their passion for sports and its powerful impact worldwide through the years. 

 

The power of sports to unite and inspire travel 

Source: Google

Cristiano Ronaldo, the famous Portuguese footballer and one of the most-followed athletes on Instagram, once shared, “The energy of fans from different corners of the world keeps me motivated. Sports unite people, and every stadium holds its own unique culture and vibe.” His words highlight how sports tourism bridges cultural divides, offering fans a chance to connect with fellow enthusiasts globally while experiencing diverse cultures. 

Source: Google

Similarly, tennis legend Serena Williams posted about her Australian Open experience, captioning it, “Melbourne’s courts are incredible, but it’s the city’s energy that makes it unforgettable. From food to beaches, it’s more than just a game—it’s a journey.” Williams underscores the multifaceted appeal of sports tourism, where matches are complemented by local attractions. 
 

A call for sustainable sports tourism 

Source: Google

As the sector grows, sustainability is becoming a crucial focus. Indian cricketer Virat Kohli emphasised this on Instagram, “Sports tourism is amazing, but let’s make sure our adventures leave no footprints behind. Respect the environment wherever you travel.” This call for eco-consciousness highlights the need to balance passion for sports with preserving destinations for future generations. 
 

Adventure sports beyond the stadium 

Source: Google

Adventure sports tourism is carving its niche, with destinations like New Zealand, Switzerland, and Costa Rica becoming hotspots for thrill-seekers. Bear Grylls, the adventurer and popular TV personality to host Nat Geo’s Man Vs Wild, tweeted, “Scaling mountains in Nepal or diving in the Maldives isn’t just about the challenge—it’s about embracing the journey and the culture along the way.” Grylls’ perspective resonates with travellers who seek adrenaline-fueled escapades intertwined with cultural immersion. 

Source: Google

Formula 1 legend Lewis Hamilton also highlighted the draw of adventure sports destinations in an Instagram post, “From racing circuits to skydiving in Dubai, the world offers endless ways to fuel your need for speed.” 
 

Economic impact of sports tourism 

Source: Google

Popular entrepreneur and NBA team owner Mark Cuban recently shared on Twitter, “Every game is a catalyst for local economies. Hotels, restaurants, and transportation thrive during tournaments, proving that sports tourism is a win-win for all.” His observation underscores the economic ripple effect of sports tourism, benefiting not just travellers but also local communities. 
 

Stay tuned for Part Two exploring the industry perspective on sports, which greatly boosts tourism worldwide! 

dummy-image

Aanchal Sachdeva

BW Reporters The author is Assistant Editor, BW Travel and BW Hotelier

Also Read

Subscribe to our newsletter to get updates on our latest news