Cox & Kings has announced the appointment of Ramalingam Subramanian as President of Wilson and Hughes India Pvt Ltd and Cox & Kings. In this role, he will focus on revitalising the brand and its 200+ sub-brands to align with the changing needs of modern travellers.
Subramanian brings extensive experience in strategic brand development and corporate leadership, having previously worked with major companies such as Cipla, Coca-Cola, and TCS. He is also the founder of Prarambhan Creative Works, a brand and marketing agency.
Karan Agarwal, Director at Wilson and Hughes and Cox & Kings, expressed his excitement about Subramanian’s appointment, commenting, "Ram's joining is an exciting step forward for both Cox & Kings and Wilson and Hughes. He brings a unique blend of experience, having worked extensively with iconic brands that have set benchmarks and new-age brands that are defining the future. His capability to balance legacy with innovation is remarkable, and we’re confident he will propel Cox & Kings forward, reimagining our offerings to resonate with today’s travellers while honouring our rich history. Ram’s deep-rooted understanding of both traditional and contemporary market dynamics truly positions him as a new-age leader with a forward-looking vision."
Reflecting on his new role, Subramanian, commented on the industry’s transformative potential, stating, “We are witnessing a subtle yet significant shift in the travel and tourism ecosystem. People’s preferences, transactional behaviour, and expectations are evolving in ways that speak to a deeper cultural and socio-economic shift. As we embrace these changes, Cox & Kings is poised to set a new standard in travel, one that recognises the nuances of a digitally empowered, experience-driven audience. I look forward to advancing this brand’s legacy with a fresh perspective, meeting the aspirations of travellers who seek more meaningful, impactful journeys.”
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