Pullman and Les Mills join hands to host world's largest virtual fitness class

Pullman Hotels & Resorts has invited fitness fans from all over the world to participate virtually in a ground-breaking attempt to set a Guinness World Records title. On November 13, 2021, as part of the Dubai Fitness Challenge, ambassadors from Pullman’s power fitness squad will gather on the panoramic rooftop of the Pullman Dubai Downtown. Against the backdrop of the evening skyline and the spectacular Burj Khalifa, the team will lead a one-hour strength training session, which will be live-streamed globally on Les Mills’ YouTube channel. The live stream kicks off at 7 pm Dubai time, intending to attract more than 13,000 participants – the current world record.

“At Pullman, playful meets peak performance. We believe records are made to be broken. We push past our limits and raise our game so that guests can stay at the top of theirs. By striving to achieve a Guinness World Record’s title, Pullman is actively fueling success by inspiring the minds and energising the bodies of our friends, fans, and followers – and we’ll have a lot of fun together while we’re at it,” said Kishan Chandnani, Vice President, Global Brand Management, Premium Brands, Accor.

“Our mission is to create a fitter planet, so we are absolutely on board with Pullman’s bold and ambitious plan to break a new world record for a virtual fitness class. We are especially keen to host this event in Dubai – during the Dubai Fitness Challenge- bringing the Pullman Power Fitness Squad here to tap into the electric energy of this vibrant city. Our collaborative live-streamed classes make people feel engaged from their own homes and we love the idea of bringing people from all over the world to sweat together, smile together, and be a part of something big,” said Glen Stollery, CEO, Les Mills Middle East. 

“This global live stream event is an invitation for the whole world to unite in making fitness history, with plenty of incentives from Accor and our partners, who have graciously sweetened the pot to get our participants happily breaking a sweat. Power fitness is a key passion for Pullman and our partnership strategy is to align ourselves with forward-thinking health and wellness brands, such as Les Mills and Hyperice, who fully engage our guests and encourage them to claim the time and space to unlock their fitness potential,” said Ralitza Lordanova, Vice President, Global Partnerships, Luxury & Premium Brands.