Parinita Samanta appointed Director of Marketing and Communications at Pullman & Novotel New Delhi Aerocity

Pullman & Novotel New Delhi Aerocity has appointed Parinita Samanta as the Director of Marketing & Communications. A seasoned marketer and a veteran of the industry, Parinita will bring more than a decade of expertise and marketing acumen to the role, where she will be the custodian of the hotel’s brand standards and marketing and will be responsible to create long-term strategic communications plan in alignment with organisational goals.

Prior to this role, Samanta held the position of Director of Marketing & communications at Hyatt Regency Delhi where she spearheaded the launches of multiple restaurants and concepts and played a crucial role in handling media relations of the hotel. She began her hospitality career with Perfect Relations followed by Taj Hotels in a Public Relations role after which she moved on to Kempinski Ambience Hotel in 2015 as an Assistant PR Manager. In December 2015, she got an opportunity to work with Hyatt Regency Delhi as Public Relations Manager where she became an integral part of their brand development and strategic planning.

Samanta possesses a strong sense of responsibility and leadership and in her stint with PR and Marketing Role, she has grasped all-round Marketing skills like content marketing, media relations, crisis communication, event management, website management, marketing alliance, new product launches amongst others.