Nothing Before Coffee eyes aggressive expansion

Coffee chain Nothing Before Coffee (NBC) has announced the launch of its 64th store in Pune. At present, NBC has 64 outlets throughout India wherein the company added 17-plus new outlets in Q2 offering an opportunity for people across regions to enjoy high quality, flavourful brewed coffee and beverages at economical prices.

Situated in Viman Nagar neighbourhood, the store offers a diverse menu featuring organic coffee, shakes, mocktails, hot chocolate, shrappe, and a wide range of snacks, sandwiches, noodles and cookies. With a strong focus on providing exceptional coffee, creating a welcoming ambiance, and offering friendly service, NBC     has curated an extensive menu of specialty coffee beverages to suit diverse tastes, making it a haven for coffee connoisseurs and foodies alike.

Nothing Before Coffee has expanded its footprint across both Tier-1 and Tier-2 cities in India, currently operating in 26 cities across 13 states and has successfully opened 20+ new outlets in H1 of the year, marking the “highest-ever store addition”. Additionally, it has extended its presence to 8 new cities including Delhi-NCR, Uttar Pradesh, Maharashtra, and Karnataka throughout the year.

“As we continue to expand our footprint across Tier I and Tier II cities in India, our goal remains to make Nothing Before Coffee a household name synonymous with authentic and affordable coffee experiences. We're excited to bring our unique blend to even more customers. Our plan to launch over 30 new stores in the next three months underscores our commitment to making high-quality coffee accessible to all. Furthermore, we are determined to achieve a 100 crore revenue run rate by March 2025,” said Akshay Kedia, Founder & COO, Nothing Before Coffee.