Logitech: Ushering in new and exciting innovations

Swiss technology company Logitech is the only PC peripherals brand that is creating products to compliment the lifestyle of today’s millennial and adapting to their flexible working environment. The company offers a perfect combination of latest technology packed in ergonomically designed products with a vision of providing consumers with best-in-class seamless experience across segments. The focus is on driving great user experiences with continuously reducing environmental footprint. Logitech’s PCR programme illustrates the brand’s commitment to designing for sustainability and ensures that plastics in end-of-life consumer electronics are given a second life.

The company is committed to create unforgettable experiences for consumers that go beyond just product offerings. “Our focus is to prioritise and drive consistency through our products aimed at offering an integrated, efficient, and smooth working experience for the customers. Logitech is a driving force in the technology industry with over 40 years of experience in designing high-quality products. We constantly strive to bring new and exciting innovations to every product/ solution we create and provide the best experience. We are the only PC peripherals brand that are creating products to compliment the lifestyle of the millennials and adapt to their flexible working environments. Our Studio Series is the perfect combination of productivity and style clubbed together,” says Srinivas Rao, Country Head, Logitech India.

Logitech’s product portfolio is intended towards making workspace more productive, seamless and comfortable. “Our Ergo and Master series focus on businesses and working professionals to help them continue work without any distractions. Designed for building better productivity, our devices offer button customisation, multi-device control, scroll options, better connectivity and optical tracking. Logitech software enables users to seamlessly switch devices and copy-paste across multiple screens. The Logi Options+ which is the powerful easy-to-use, next-gen application also enables customisation for Logitech mice and keyboards so users can work how they want,” he explains.

The company’s range of software means users only need one set of devices to seamlessly work across multiple computers and screens, regardless of OS and enables seamless cross-computer, cross-platform control with drag-and-drop file sharing. 

Over the past few years, Indian gaming sector is getting mature and players are exploring different other devices, not restricting themselves to just mobile devices. Hence, we expect a shift in trend of casual gamers shifting from mobile gaming to PC gaming. When casual gamers gradually adopt to more serious gaming, they seek for wireless solutions that offers them uninterrupted and enhanced experience. “Keeping in tune to the increased numbers in gaming and demand for gaming peripherals, we have Logitech G. With Logitech G’s PRO Series, designers and engineers work directly with esports players of all genres to understand demands of the evolving esports community. Then we integrate the needs of pro athletes into our process of creating the best gaming gear possible. We provide incredible speed and tournament-ready design,” he says.