IHG Hotels & Resorts offers IHG Business Edge programme

In line with its vision to recognise and reward the swiftly burgeoning MSME sector in India, IHG Hotels & Resorts has collaborated with MSME Business Forum India to offer the IHG Business Edge programme.

A global business-to-business programme designed specifically for the small-to-medium enterprise (SME), IHG Business Edge empowers SME customers with valuable resources to help them make the best decisions for their businesses. It provides a centralised portal with tailored content, insights about a customer’s travel spend, and the ability to network with businesses mirroring the MSME segment.

As part of its domestic activation strategy in India, IHG Hotels & Resorts aims to offer the IHG Business Edge solution to the MSME Business Forum as a simple travel solution that will allow MSME’s and their employee’s autonomy, recognition and IHG reward benefits across the globe. The announcement was made during an exclusive event attended by Ravi Nandan Sinha, Director Of Development and Board Member, MSME Business Forum India;  Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts; Vishvapreet Singh Cheema, Area General Manager - North, IHG Hotels & Resorts; Ananya Sinha, Director Commercial South West Asia, IHG Hotels & Resorts and entrepreneurs from SMEs along with the other guests.

“Contributing eight per cent to GDP, 45 per cent to the industrial output and 40 per cent to exports through more than 57.7 million enterprises, MSME segment is the real backbone of the Indian economy. We are committed to leveraging our network hub of erstwhile corporate executives, investors, and industry experts to enhance profitability for MSME and SME sector. As a key step in this direction, we are pleased to partner with IHG Hotels & Resorts and are positive that the IHG Business Edge Programme will help strengthen our efforts to drive the long-term growth of the MSME sector through bespoke solutions,” said Ravi Nandan Sinha, Director- Development and Board Member, MSME Business Forum India.

“As per the MSME at a Glance Report of the Ministry of MSMEs, the sector consists of 36 million units and employs over 80 million individuals. Hence, the creation of a holistic ecosystem for the sustainable growth of MSMEs will play a crucial role in accelerating the economic development of the country. Our IHG Business Edge program aims to provide them with a smarter way to manage travel. The dedicated portal consolidates data and content to serve as a one-stop-shop for flexible booking, loyalty upgrade, and provides guaranteed discount across all our participating hotels globally for business or personal travel,” said Sudeep Jain, Managing Director, South West Asia, IHG Hotels and Resorts.