IHG and Siam Sindhorn to open first Vignette Collection hotel in Asia

IHG Hotels and Resorts and Siam Sindhorn Co., Limited will introduce the first Vignette Collection hotel in Asia within the bustling city of Bangkok. Sindhorn Midtown will join IHG’s newest luxury and lifestyle collection brand in March 2022.

This will be the second luxury and lifestyle brand that IHG and Siam Sindhorn will debut to South East Asia and Thailand. Both hotels are situated within Sindhorn Village, a development project that spans 42 rai in the area of Langsuan Road and Soi Tonson. The 393-key Sindhorn Midtown delivers effortless elegance through bold art and inspired design. 

Serena Lim, Vice President, Development, SEAK, IHG said, “We are excited to extend our partnership with Siam Sindhorn and welcome Sindhorn Midtown as our first Vignette Collection hotel in Asia, situated in the bustling city of Bangkok and demonstrating our continued sustainable growth in the Kingdom. We have developed a strong working relationship with the team at Siam Sindhorn, working closely together on Kimpton Maa-Lai Bangkok which became the talk of the town when it launched in the middle of the pandemic. We are seeing increased interest from owners to bring their world-class and independent hotels into the Vignette Collection as each property’s distinctive identity will be celebrated while enjoying the power of IHG’s global scale. We will open our second Vignette Collection hotel in Pattaya, Thailand in the next few years and expect to attract more than 100 Vignette Collection hotels globally in ten years.”

“We have a fantastic relationship with IHG and had such a great experience working with the IHG team in the brand debut and successful roll-out of Kimpton into South East Asia. We know that they are the right partner for Sindhorn Midtown and are proud to introduce it as the first Vignette Collection hotel to open in Thailand and Asia. With IHG’s strong in-country team and its global enterprise and systems, we’re confident that they will bring this hotel to great success,” said Khun Chalaluck Bunnag, Managing Director, Sindhorn Midtown.

Forty minutes from Suvarnabhumi Airport, Sindhorn Midtown sits in the neighborhood of Langsuan, with easy access to both Sukhumvit and Silom. An urban Langsuan sanctuary, all rooms and suites contain signature artworks from local artists such as Kachama Perez and offer modern amenities, including Fritz Hansen’s iconic drop chairs.

Well-known for sweeping skyline views from its rooftop pool, facilities also include three restaurant and bars, one of which is a collaboration with Saneh Jaan, five-time Michelin-star restaurant, a swimming pool, fitness centre and over 170 square metres of meeting space.