Haldiram's has expanded its dairy product offerings with the launch of a new sugar-free Shrikhand. Known for its quality sweets like Chamcham and Rasgulla, the brand now adds this traditional dessert, which is popular in Gujarati and Maharashtrian cuisines, to its lineup.
The sugar-free Shrikhand features a rich, creamy texture and is made with high-quality ingredients, priced at Rs80 for a 250 gm package. It is currently available in several locations across Maharashtra, Telangana, Madhya Pradesh, and Chhattisgarh.
Speaking about introducing the latest product, Sushil Agarwal, Director of Haldiram's Food International Pvt Ltd, said “For over 80 years, our brand has been known for traditional taste and age-old recipes. The same recipes, the same taste and the same quality have run through each product, whether its a packet of namkeen or a box of kaju katli - something that we take pride in. With our sugar-free Shrikhand, we want to cater to every Indian palate and maintain the same level of satisfaction they got while trying our other desserts.”