Forum South Bangalore reveals 50-foot Swarovski tree
Forum South is pleased to announce the unveiling of Swarovski’s 'Tree of Wonder,' standing at an impressive 50 feet and adorned with octagon-shaped gift boxes. Inspired by the global success of Swarovski Christmas tree activations, the unique design holds special significance for Swarovski, mirroring the brand's journey with the octagon symbolizing rebirth, infinity, and transition.
The tree comprises octagon-shaped boxes, each radiating five distinct colours, representing Swarovski's identity: Swan White represents pure crystal. Green: embodying the natural world and the origin of Swarovski's products; Baby Blue: symbolising water and energy, driving forward-thinking; Yellow: radiating positivity and warmth; the bold colour of the sun; and Pink: expressing the genderless aesthetic of Swarovski.
Under the theme "Celebrate Wonder," Swarovski invites everyone to embrace the power of crystals, providing an opportunity for self-expression during the holiday season. The celebration extends from now until the end of February 2024, featuring a festive selection of gifts and adornments. A guess-and-win contest with exciting prizes will add joy to the festive season.
Muhammad Ali, Chief Executive Officer, Retail, Prestige Group, stated, "Today, we unveil India’s grandest Christmas tree at Forum South Bangalore. Our commitment is to enrich the lives of our customers by providing extraordinary experiences. This collaboration with Swarovski is a testament to such pursuits. We are thrilled to join hands with Swarovski and feel privileged to present a special Christmas décor, curated exclusively for the vibrant Bangalore audience."
